S - Specific: clear and well defined goals M - Measurable: precise goals A - Attainable: should be achievable R - Relevant: be aligned to the business goal T - Time: should have a deadline for completion
Content Marketing
Educates, entertains and grabs the attention of prospects and audiences and results in leads, sales or advocacy. Content should be valuable to your audience, fresh and current, and reflect positively on your brand!
Digital Marketing
Awareness - objectives that generate interest in a brand Consideration - objectives that encourage people to learn more about what the brand offers Conversion - objectives that encourage the audience who are interested
SEO
The importance of an SEO plan
SEO process - Keyword research Identify SEO goals
SMM
Expand online presence Conduct market research Build brand awareness
Graphic Design
Creating a Brand Image: Distinctive Logo Fonts & Colouring Look & Feel
Analytics
Track and Measure performance Understanding the Data Cycle Analyze trends